Flexperto GmbH
Building a Visual Identity for Digisurance: Driving Innovation in Insurance
Branding
Interface Design
Company
Headquarters
Berlin, Germany
Role
Brand Identity
Timeline
2023-2024
Project Overview
Digisurance is an event focused on digital transformation in the insurance industry, organized by Flexperto. These events bring together leaders and experts from the insurance and technology sectors to discuss and explore the latest trends, innovations, and challenges related to digital insurance.
In essence, Digisurance serves as a hub for the exchange of knowledge and innovation in the digital insurance space, supporting the industry's ongoing transformation through technology.
Target Audience & Goal
The events target a wide audience, including insurance company executives, digital transformation leaders, insurtech startups, technology providers, and consultants. The branding and design should convey a sense of professionalism and seriousness while also being innovative, modern, and engaging. The goal is to create an atmosphere that combines trust and familiarity with a sense of excitement, ensuring the event is both credible and appealing to the audience.
Comprehensive Design Leadership & Rebranding
For the re-brand, we took the existing Digisurance identity as a foundation and built on it, refining the look to make it more modern, bold, and engaging — while ensuring it remained instantly recognizable.
As the sole designer, I was responsible for all design-related tasks, including re-branding, social media assets, website design, banners, trophies, badges, merchandise, programs, presentations, and event backdrops. I collaborated closely with the marketing team to ensure consistent brand messaging and engagement across all platforms and products.
