When joining Flexperto, a key focus was modernizing the branding, design guidelines, and overall look and feel since the existing identity no longer aligned with the company’s growth or audience expectations.

The redesign process began with research into user expectations, industry standards, and the competitive landscape. The goal was to create a cohesive visual language across all touchpoints—product, website, and marketing—reflecting Flexperto’s evolution into a mature, reliable SaaS provider. This refresh strengthened brand perception, improved usability, and reinforced trust in the platform.