About
I'm a Product Designer dedicated to simplifying complex tech experiences by transforming them into thoughtful, user-centric products. My approach combines empathy with design expertise, creating solutions that are both intuitive and meaningful.
I'm currently leading design efforts at Flexperto, which includes conducting user research, prototyping, designing and maintaining a cohesive design system across the company's suite of products.
Previously to that, I have worked with projects that spanned a range of industries, from digital tools to branding and mobile app designs for various companies. My experience as a registered nurse gives me a unique perspective, adding empathy and a strong understanding of user needs to my work.
📍 From Sweden, but currently based in Croatia.
Technologies and tools I'm comfortable working with:
- Figma/Adobe XD
- Adobe Illustrator/Photoshop CC/Canva
- After Effects/Premiere Pro
- Analytical tools (e.g. Google Analytics, Heap)
- Jira/Slack/Teams/Zoom
- Notion/Confluence
Work experience
Senior Product Designer · Flexperto
Berlin (Remote)
Jan. 1, 2023 - Present
- Conducting thorough user research by gathering data through surveys, interviews, and usability testing.
- Collaborating closely with product managers, developers, and other stakeholders throughout the product development lifecycle.
- Streamlined design-to-development handover, ensuring timely MVP delivery.
- Ensuring alignment between design goals and overall product strategy.
- Contributing to and maintaining a design system that provides a consistent visual language and user experience across the company's suite of products.
Product Designer · Flexperto
Berlin (Remote)
June 1, 2021 - Jan. 1, 2023
- Led the design of the website, roll-up banners, business cards, social media assets, and promotional materials.
- Reimagined and redesigned the SaaS product to enhance functionality and user experience, later integrating AI features to further elevate the user experience.
- Conducted audience analysis, used customer feedback to inform design decisions, and tested product flows with Heap Analytics. Iterated on designs based on user insights and optimized the onboarding process to drive user engagement and product adoption.
Product Designer · Tangem
San Francisco (Remote)
May 1, 2020 - June 3, 2021
Led branding and design for all Tangem platforms, focusing on mobile product design, card designs, and design systems to create a distinctive, usable, and effective product.
- Designed mobile apps for Android (Material Design) and iOS (HIG).
- Created product designs for 30+ hardware wallet cards and packaging, for Tangem and partner clients.
- Analyzed user journeys via Shopify, Hotjar, and conducted A/B testing using Google Analytics.
Lead Designer · New Lantern
San Francisco
Oct. 1, 2020 - July 1, 2021
As the sole designer, I collaborated closely with the team to bring both the product ideas and branding to life visually. Working part-time, I led the design and development of their MVP product from the ground up. My contributions helped shape the product, which supported the company's growth and played a role in their successful $19M Series A funding round.
Only showing the most recent work experiences. All experiences can be shared on request.
Projects
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Flexcorder (2024)
Led the design of an app developed by Flexperto to address the needs of users who hold on-site meetings with clients but struggle to fully utilize Flexperto’s online services during virtual meetings. Leading workshops, conducting research, creating user flows, wireframes, prototypes & designs, collaborating with developers to ensure the app met users' needs effectively.
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Digisurance (2022 & 2023)
I was responsible for designing the entire visual identity and messaging for Digisurance, one of the leading conferences for innovation in the insurance industry in the DACH region. The event connects corporates, startups, and consulting firms around digital sales and insurtech. Developed brand messaging and visual identity & designed comprehensive brand guidelines to ensure consistency.
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Tangem Tap (2020 - 2021)
I led the redesign of the Tangem Tap app, improving usability and accessibility while adding key features. Working with the head of mobile development, I created design systems based on HIG and Material Design to ensure a consistent look and feel across all platforms.
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Kismamabox (2020)
Worked closely with the client to develop a comprehensive brand strategy, including the creation of a brand identity kit, design system, key design elements, website and packaging design, ensuring a cohesive and professional brand presence.
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Findwork.dev (2019 - 2021)
Leading the branding and all designs for Findwork.dev, currently is the largest developer jobs aggregator with 50k+ visitors monthly. I designed an end-to-end website, as well as created a systematic design system. By A/B testing frequently, we have continually made improvements over time.
Education
Lund University
Bachelor's degree, Medical Science and Nursing
2013 - 2016
California Institute of the Arts - Calarts - Certificate01/2019 - 04/2019
Adobe Illustrator CC - Course01/2019 - 02/2019
Figma- UI/UX Essential Training - Course02/2019 - 03/2019
